Shopping in 2021? "Cashback is King!"

"Money makes the world go round!" This proverb is still very popular nowadays ,isn't it? If you click on the link below,you are going to check several other words which can be used instead of the ordinary word:"money",ok ?

https://www.macmillanthesaurus.com/topics/general-words-for-money-cash-and-coins

"Cashback" is one of them.It has been repeated non-stop in November due to Black Friday (November 26)"sales" . In Brazil ,marketing companies launched "Black November" so since the beginning of this month ,the term "cashback"sounds like a "new mantra",doesn't it?

Have you thought about this marketing strategy to make consumers buy and spend their "little"money ,despite the current public health and economic crisis ? Why do businesses offer cashback ? What's the difference between cashback and discount ? What is the benift of cashback? Why is cashback better than discount?

If you cannot answer all these questions at once,you can click on the link below,to read the report written by Ryan Wuerch at Forbes Technology Council( last year )which was entitled "Why The Psychology of Rewards confirms cashback is king ?"

https://www.forbes.com/sites/forbestechcouncil/2020/09/25/why-the-psychology-of-rewards-confirms-cash-back-is-king/?sh=4a30fad657ae