Crowdfunding is not a new invention at all ! This process of raising funds through a group of people who support a project or idea with small contributions to reach a larger fund raising goal has been used for ages by several small businesses,artists and creative entrepreneurs as well.
What is new is the recent rise of platforms that allow organizations to find a project online and use social medias and technology to connect with a larger number of people to amplify the project's reach and impact.Watch the video below to understand exactly why crowdfunding is one of the most powerful tools to launch your project,acquire seed funding,build a community and rally awareness around your product and mission.
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Well,to make a long story short :
http://www.macmillandictionary.com/dictionary/british/crowdfunding
