What do you know about Shrinkflation ?

Why have so many products shrunk in size without lowering their prices? How many consumer goods have "slimmed down" in recent years globally?By the way, before reading about Shrinkflation at the cnbc.com link below, you can confirm the meaning and forms of this irregular verb to shrink at Macmillan Dictionary link, ok?

http://www.macmillandictionary.com/dictionary/british/shrink_1

http://www.cnbc.com/2014/04/09/shrinkflation-the-consumer-goods-that-have-down-sized.html

If you read the next report below from dailymail.co.uk you are going to confirm this information:" Consumers are forced to pay the same price for food that has been shrunk by nearly a quarter. " What is your opinion about "shrinkflation" ? Have you noticed the down-sized products you have been buying in our supermarkets lately? 

 http://www.dailymail.co.uk/news/article-4394356/UK-consumers-hit-pocket-post-Brexit-shrinkflation.html