What do you know about Shrinkflation ?
Foto de Beth R.
Por: Beth R.
16 de Junho de 2017

What do you know about Shrinkflation ?

Inglês Geral

Why have so many products shrunk in size without lowering their prices? How many consumer goods have "slimmed down" in recent years globally?By the way, before reading about Shrinkflation at the cnbc.com link below, you can confirm the meaning and forms of this irregular verb to shrink at Macmillan Dictionary link, ok?

http://www.macmillandictionary.com/dictionary/british/shrink_1

 

http://www.cnbc.com/2014/04/09/shrinkflation-the-consumer-goods-that-have-down-sized.html

 

If you read the next report below from dailymail.co.uk you are going to confirm this information:" Consumers are forced to pay the same price for food that has been shrunk by nearly a quarter. " What is your opinion about "shrinkflation" ? Have you noticed the down-sized products you have been buying in our supermarkets lately? 

 

 http://www.dailymail.co.uk/news/article-4394356/UK-consumers-hit-pocket-post-Brexit-shrinkflation.html

 

 

 

 

Foto de João T. João T. há 8 anos

It's Really Unfair This Marketing Strategy! Consumers Should Complain About The Downsize Of Products Because It Is Unfair To Pay The Same Price For A Smaller Quantity. Perhaps They Should Also Stop Buying The Products To Disturb These Companies That Are Making Use Of This Unfair Strategy.

Beth R. há 8 anos

Good idea, J.P!
We may stop buying some of these products so that the sellers will have to be more honest and offer better prices for their buyers instead of making use of this marketing unfair strategy.
Let's keep our eyes wide open!
Bye !

Foto de Nina B. Nina B. há 8 anos

Shrinkflation is a new word. It means when the size or quantity of a product is reduced whilst the price remains the same. For me it is a way to trick the consumers . They are charging more and we don't realize that!! We must pay attention to this unfair marketing strategy !!

Beth R. há 8 anos

Yes, Nina!
Let's keep our eyes wide open.
Bye.

Beth R.
Beth R.
Rio de Janeiro / RJ
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Graduação: Letras Português e Inglês e Respectivas Literaturas (Universidade Federal do Rio de Janeiro (UFRJ))
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